The Barastone team understands the challenges and complexities of owning a home. While our homes may be our single largest asset, we can’t typically access the wealth tied up in them without incurring additional debt or selling. That leaves us with less cash to meet our needs or accomplish our goals.
But Barastone has taken on the challenge of better managing home wealth with a unique set of tools, solutions and strategies especially designed to help homeowners meet their short and long term financial goals. We take the time to understand each homeowner’s situation, offer programs for them to access liquidity without loans, and resources to improve their financial well-being. Our team is lead by founders Mark and Steve who have combined 50 years of experiences in finance, investments, brokerage and corporate management.
The story of Barastone began in 2005 when Mark Rogers and Steve Hotovec became partners as investors and entrepreneurs focused on increasing liquidity, reducing risk and instituting capital controls for investment portfolios. The company that grew out of those discussions developed the technology and strategy for family offices and institutional investors to provide a risk based, risk controlled approach to improving their investment performance.
Mark and Steve sold that company in 2013, and turned their attention to utilizing financial strategies that maximize household wealth, initially by taking aim at the two major challenges of homeownership, wealth concentration and illiquidity. These days, they work directly with homeowners, and financial advisors, to evaluate and customize effective home wealth management solutions and strategies.
Fast Facts — Mark Rogers
Fast Facts — Steve Hotovec
Fast Facts — Peter Frankel, Jr.