15 Years Building What the HEI Industry Has Been Missing
We've operated on both sides of the Home Equity Investment market—origination and investment—watching this revolutionary asset class mature from niche product to institutional infrastructure. Along the way, we identified what's been holding it back. Then we built the solution.
We've Earned Our Perspective
Observed Both Sides
We've brokered for the industry's major HEI providers and built custom investment solutions for institutional capital. This dual vantage point revealed what others couldn't see.
Witnessed the Evolution
From early adoption through institutional interest to full securitization—we've been present for every phase of this asset class's maturation.
Identified the Gaps
Whether it's homeowner education, financial professional enablement, investor infrastructure, or market efficiency—we've mapped the friction points holding this industry back.
Building the Ecosystem Together
We partner with organizations ready to participate in the home equity investment revolution.
Financial Professionals
We partner with advisors who want to bring institutional-grade HEI solutions to their clients—without becoming experts themselves.
Sales Organizations
We provide origination infrastructure for mortgage networks, broker-dealers, and sales organizations expanding into home equity.
Institutional Investors
We offer institutional infrastructure for deploying capital into the HEI asset class—from sourcing to settlement to servicing.
Industry Partners
We collaborate with servicers, technology providers, and capital markets participants building the HEI ecosystem.
Why Barastone
15 Years of Market Experience
We've been in this space since before it had a name—building, brokering, investing, and learning what works.
Both Sides of the Transaction
Origination and investment experience means we understand every stakeholder's needs—and where the friction lives.
End-to-End Infrastructure
We've built comprehensive infrastructure that addresses the gaps we identified—from consumer experience to institutional settlement.
Pioneer Credibility
The institutional players entering this space today are discovering what we learned a decade ago. We're ready to accelerate their journey.
A Revolutionary Asset Class—Ready for Scale
Home Equity Investments represent one of the most significant financial innovations of the past two decades. An option on residential real estate. A forward sale of future appreciation. A debt-free alternative for homeowners. A new asset class for institutions.
The industry has matured from niche product to full securitization. But friction remains—in education, in distribution, in infrastructure. We've spent 15 years mapping that friction. And building what comes next.
Ready to Build Together?
Whether you're a financial professional, a sales organization, an institutional investor, or an industry partner—there's a conversation waiting.
Let's Talk